Part 2 of 12
How can I take advantage of mobile marketing and link it to my strategic business goals?
The starting point is understanding your customers and their behaviours. Until you know how your customers will react with your company or brand via mobile devices, you wont be in a position to develop a strategy that meets your business objectives.
A common mistake made by businesses is to start with the technology first and then wrestle it into something that resembles a solution to a business problem. A new Mobile App might sound like a good idea for your business but you need to look beyond the technology. By understanding your customers behaviour on their mobile device you will generally find that you can only really engage with them if you have a mixed proposition across several different channels.
Think about the key attributes that the mobile channel gives you… its personalised, portable, immediate, ubiquitous and trackable.
of consumers feel a coupon is the most valuable form of mobile marketing
of consumers would consider ending their relationship with a retailer/brand if they are not given tailor-made, relevant content and offers
Look at the latest industry statistics and do some research into your database to begin to understand your customers and where they fit into your mobile strategy.
For more specifics on this particular topic see some of my other posts on this site or give me a call or email me at firstname.lastname@example.org