Post 1 of a series of 12 – Introduction to Mobile Marketing
This blog and everything I talk about here should provide company owners and senior managers with simple steps that they can take before investing in a mobile channel strategy, either independent or as part of a multi channel plan.
Consumers are now truly mobile in their browsing and shopping habits. They increasingly expect companies and brands to deliver mobile – enabled services that meet their needs regardless of what device they are connecting on.
All customer focused businesses need to be aware of the many challenges that come with the development of mobile strategies. These can include mixed and confusing messages, claims of astonishing achievements, a lack of technological understanding and the added complication of where to turn for expert guidance.
The starting point for all businesses is to understand that the rush to engage with consumers using mobile technology involves more than the development of an App or loyalty program. As I will explain throughout this post series, its important to develop a fully considered mobile strategy before starting any technical development and companies that take a considered long term approach tend to out perform in the increasingly important mobile space.
Mobile is ubiquitous, it has taken less than 20 years to revolutionise the way we communicate with each other. It offers instant gratification, constant contact and an immediate payment system.
However utilising its fantastic power to gain brand loyalty from your new and old customers alike is a tricky business. Get it wrong and you will struggle to ever get it right again. Get it right and you will grow revenues, gain brand loyalty and acquire new customers.
Over this series you will learn the types of questions to ask prospective mobile partners, questions a senior manager should ask their sales and marketing or commercial teams and questions that senior management should ask before adopting a new mobile channel strategy.
I hope you enjoy and learn from this series