When you start to choose your mobile marketing platform you will be faced with a number of different choices, there are bulk sms providers who have web based platforms that can provide you with cheap messaging rates for outbound messaging but dont offer an opt out function or inbound responses.
There are also some sms marketing agencies, who use an agregator platform to run their sms campaigns but have to pass the extra cost on to the customer and most still dont offer opt out functionality as standard.
Then there are the aggregators themselves, who own the platform technology your using, have opt out functionality as standard and also have inbound response functionality across a number of other mobile message types like MMS for instance.
One of the best I have worked with is the Campaign Manager Platform from 2ergo plc, one of the countrys biggest mobile aggregators. Campaign Manager is a fully convergent marketing platform and offers the user outbound / inbound SMS, email, vouchers and has optional Mobile Site creation functionality too. It also has smart messaging technology, to allow the user to set several different responses to each mobile message they send and can manage responses based on a bespoke dynamic logic system.
The platform is built to global standards and operates in many countries around the globe and has automatic opt out functionality via subscription groups as standard.
Message throughput is good and downtime is less than 0.027 % this year, they are also ISO 27001 certified and campaign manager operates on a secure https domain.
Below is a video of Campaign Manager in action;
If you would like to arrange a demo for your company, please fill out the form below and click submit and someone from 2ergo will call you back to discuss your needs.