In real estate and property management, a very important aim is to offer effective communications with your potential buyers, sellers, renters and tenants without being intrusive. In this fast paced industry, it is essential to communicate as much information as possible about the properties you manage.
Mobile solutions help enhance your current marketing and communications strategies by making it possible to communicate directly to the mobile devices of those you need to reach;
- Create a simple campaign to communicate with property buyers,
- Sellers and Renters
- Real-time and cost efficient
- Provide a substantial reduction in cost as compared to traditional
- forms of communication – email, letters and certified mail.
SMS marketing can help you to:
For a few pence per message, texting is also by far the most affordable means of communicating with potential buyers, sellers and renters as well as current tenants, suppliers and maintenance employees. You may currently rely on email; unfortunately less than 10% of acquisition emails % are read, compared to 97% of text messages.
You can use the mobile solutions to improve communications of all kinds. Types of messages that should be sent:
Estate Agents can….
- Instant contact with prospective buyers or renters about properties that may be of interest to them
- Schedule, confirmation and reminders of property viewing
- Current mortgage rate
- Mortgage programs with bank partners
- Refer a friend scheme
Property Management Consultants can ……..
- Reach large numbers of tenants simultaneously
- Allows targeted messaging to individuals as well
- Schedule, confirmation, or reschedule property repair dates
- Late rent reminders
- Report emergency situations at the properties you manage
- Refer a friend scheme
- General property guidelines that are not being followed
- Lease renewal reminders
- Recycling Guideline
Is texting right for my business?
The simple answer is that mobile marketing can be beneficial to any business. The real advantage of SMS marketing is that it’s affordable and scalable; anyone can do it and to any number of contacts so it really doesn’t matter how big or small your business is, texting can benefit you.
How do I use mobile to interact with my tenants or buyers?
Interactive text messaging enables you to engage with an audience by encouraging them to text in a short-code to receive a variety of information. Imagine growing loyalty by asking customers to take part in valuable feedback on their recent home purchase or rental, or enhancing your current advertising by prompting prospective buyers and renters to text in a keyword for a free property estimate or a month’s free rent. These are just a few of the ways that businesses are taking advantage of the shift in consumer behavior regarding the use of mobile phones as a way of life. It’s also a great way to build your mobile database, and allows consumers to opt-in to your mobile marketing campaigns.
How much is too much?
People these days expect to receive information on their mobile devices, but they may not be so pleased to hear from you if your messages start to become too regular. We recommend contacting buyers and renters not more than once per month with information (unless there is an urgent matter that needs immediate attention). For the majority of property companies, one message per month is enough to keep tenants up to date with information. However, for property buyers, you may want to ask if they wish to receive alerts to homes that fit their requirements and budget.
Protecting your client data
The final thing to consider before you embark on an SMS campaign is: who should manage your mobile marketing? Who in your business should be given the responsibility of maintaining your client database and ensuring the right messages are sent to the right people? In truth, there is only really one answer to this question. Your client contact database, in particular the mobile numbers it contains should be highly protected. Only the company management and authorized personnel should be able to access this and they should have the final say on the content of messages and when and who will receive them.