Tag: CRM and SMS marketing campaigns

On-line Retailers use SMS to counter Abandoned Baskets….

An estimated £4 trillion worth of on-line shopping transactions were abandoned in 2014 by UK consumers according to Business Insider. One in four of these abandoned transactions were not taken elsewhere as individuals cancelled their shopping attempt altogether, resulting in £283m worth of net lost revenue for UK retailers.

Another study found that 68% of UK shoppers abandoned at least one on-line shopping transaction last year due to complexity or time taken at the point of sign up on a website.

Whilst Abandoned Baskets may always be a problem for any number of reasons, the trick is to engage these “nearly” customers as soon as possible after they leave you. Often people haven’t got time right there and then to finish the purchase process and save things for later, and then later never comes!

As a retailer you need to know as soon as I close my browser window and react to this by engaging with me immediately.

The problem with all this of course is that traditionally retailers have used email as their chosen method of contact, this often results in me receiving an email sent upwards of three hours after a consumer abandons a cart (so not real time) which sits in my already over crowded inbox and may not get looked at for a period of time again. This ultimately may mean that I never come back to finish that particular purchase.

To begin recapturing this revenue opportunity you should be using an SMS solution which takes simple logic to detect when a basket is abandoned and via a simple API call triggers an SMS responder message to the customers phone to ask them to complete the transaction.

To help drive your visitors to complete the checkout process you also have the option of offering purchase incentives that are easily configured to increase over time within your recovery SMS campaigns. Integrate SMS into your website and engage with both existing and new customers in real time as they visit your site.

Expand the customers shopping experience beyond the 9 – 5, beyond the confines of a PC or Laptop, to include the one thing they have with them all the time – their mobile phone.

Do You Know?

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You can use our Application Programming Interface (API) to create a call from the website back-end whenever a CTA is performed and generate an instant SMS message response for your customer.

Imagine a consumer sitting on the train and trying to buy something from your ecommerce site.

Next thing this consumer knows, it is time to get off and so the item that was about to be purchased is abandoned in the basket.

However, you have an SMS API on your website linked to Abandoned Baskets which sends a call to SMS the consumer in realtime that reminds him that this item is still in the basket. “Click on this link to complete the order” or even “come back and finish your order for £3 off p&p”

Using SMS as a real time engagement and two-way communications tool to strengthen relationships to your user base helps create better and more targeted info to a user and helps conversion.




1. Its immediate!!

97.5% of SMS messages are read within 5 seconds of being received. SMS has an open rate of 97%;compared to email at 5%.

With SMS to Email auto responders increasing EMAIL opens when an SMS reminder is sent by over 47%

2. It’s a growing channel – (people get it and they love to interact)

42% receive a positive response from a growing captive audience, as more and more people access communications via their mobile.

SMS increases purchasing in retail, that’s a fact. Of the 29% of people who respond to SMS 49% go on to make a purchase.

3. It’s great for acquiring new customers

SMS is an ideal way to improve permissions-based outbound communication with customers.

4. It’s extremely effective

SMS over performs against other channels as a standalone marketing tool, or as part of a multi-channel strategy.

5. It’s a cross channel enabler

SMS can increase the success of other channels when implemented together. Follow up SMS to email campaigns can increase call to action within an email by up to 20%.

Using Mobile to Interact with your clients..

Interactive text messaging enables you to engage with an audience by encouraging them to text in a short-code to receive a variety of information. Imagine growing loyalty by asking customers to
take part in valuable feedback on their recent home purchase or rental, or enhancing your current advertising by prompting prospective buyers and renters to text in a keyword for a free property estimate or a month’s free rent. These are just a few of the ways that businesses are taking advantage of the shift in consumer behavior regarding the use of mobile phones as a way of life.
It’s also a great way to build your mobile database, and allows
consumers to opt-in to your mobile marketing campaigns.

Why should I have a mobile website?

80% of Smartphone owners regularly access the internet via their phone. Chances are, before long a potential buyer or renter will try and access a traditional website via their mobile to view listings and look at property pictures. If your website is not optimised for mobile, your customers will receive a clumsy, unformatted experience. Research shows when consumers are faced with this, they simply click away to one that is formatted for mobile. With So-Mo-Lo, we can create an m-site for your business in a matter of hours. It can include your branded logo, the location of your business, information on properties and contact information.
We’ll even reserve a mobile URL that will be recognised as an m-site on smartphones, which will give you a higher relevance listing on search engines!

How much is too much?

People these days expect to receive information on their mobile devices, but they may not be so pleased to hear from you if your messages start to become too regular. We recommend contacting
buyers and renters not more than once per month with information (unless there is an urgent matter that needs immediate attention). For the majority of property companies, one message per month is enough to keep tenants up to date with information. However, for property buyers, you may want to ask if they wish to receive alerts to homes that fit their requirements and budget.

Protecting your client data

The final thing to consider before you embark on an SMS campaign is: who should manage your mobile marketing? Who in your business should be given the responsibility of maintaining your client database and ensuring the right messages are sent to the right people? In truth, there is only really one answer to this question. Your client contact database, in particular the mobile numbers it contains should be highly protected. Only the company management and authorized personnel should be able to access this and they should have the final say on the content of messages and when and who will receive them.