(Post 9 of 12)
Ask yourself this question – Do my customers want me to engage with them via their mobiles?
Now ask your proposed mobile partner the same question…
A professional mobile marketing solutions business will be able to evidence a clearly defined consultancy process. This will be scalable in its own right, offering workshops through to mobile strategy creation and commercial modelling.
Mobile Marketing is a very visual and engaging channel and as such requires many aspects of service from technical to creative design, campaign and multi-channel management, regulatory and consumer behaviour insights.
A mobile marketing partner will offer a suite of professional services. For example, many retailers don’t have in-house mobile campaign management and regulatory expertise, so will look to partners to manage on their behalf with strong marketing and CRM team collaboration.
Look to work with suppliers with experience and strong track records of effective professional service delivery.
If you run a retail business then your customers will almost certainly want to you to engage them via mobile. There is a lot of evidence in analyst reports, surveys and retail success stories to show you why. For example a recent survey, found 75% of UK consumers want to interact with brands via the mobiles and 81% wanted offers or vouchers sent to their mobile.
With Smartphone penetration at an all time high, consumers have easy on the move access to the mobile internet and digital content. Some 80% of mobile internet traffic is generated by smartphone handset users with an average weekly browsing time of over 7 hrs – more than reading newspapers and magazines which both average less than 5hrs.
Mobile traffic has grown by over 500% in the last two years and the number of smartphone customers in the UK is now over 75% of the population.
Consumers browse the internet from a fixed network access point less and less. They browse the mobile web on the move and are influenced by the content they access by advertising, location, mood, time and day of the week and especially what they’re doing at the time – because that’s what mobile now enables them to do. Content and context is now relevant to the consumer – so imagine how powerful your consumer marketing can be if you understand your client’s behaviours and are able to engage with them at the most opportune time. Surely that provides great value to your customer and if managed well to you!