1. Its immediate!!
97.5% of SMS messages are read within 5 seconds of being received. SMS has an open rate of 97%;compared to email at 5%.
With SMS to Email auto responders increasing EMAIL opens when an SMS reminder is sent by over 47%
2. It’s a growing channel – (people get it and they love to interact)
42% receive a positive response from a growing captive audience, as more and more people access communications via their mobile.
SMS increases purchasing in retail, that’s a fact. Of the 29% of people who respond to SMS 49% go on to make a purchase.
3. It’s great for acquiring new customers
SMS is an ideal way to improve permissions-based outbound communication with customers.
4. It’s extremely effective
SMS over performs against other channels as a standalone marketing tool, or as part of a multi-channel strategy.
5. It’s a cross channel enabler
SMS can increase the success of other channels when implemented together. Follow up SMS to email campaigns can increase call to action within an email by up to 20%.