Talk about an information super highway!!… Whether we like it or not, Digital Communications are part of the fabric of our society and we can see this in the figures above. Each of us spends an average of 6.4 hours per day attaching to some forms of digital media outside of TV and Radio.
If we arent texting each other, we are facebooking, twittering or calling ourselves and when we arent doing that, we are sending emails or searching the net!
Commercial messages have increased by 500% since JR Ewing was shot in Dallas…. (anyone under the age of 25 ask your parents or google!!)