Whilst Smartphone Applications continue to hog the headlines in the mobile consumer space, over 60% of respondents in a recent industry survey said they would be happy to interact with retailers via text.
One large Mobile Operator has taken this a step further, launching SMS vouchers and messages via text to its “opted in “consumers. Using GEO – LOCATION and time based targeting, the messages & vouchers “hit” the consumers mobile as they walk past or into certain high street stores.
Are we seeing the beginning of retailers embracing mobile marketing to conduct two way communications with customers on the move?
Are we seeing plain old text messaging playing an important part in delivering this two way communication?
The answer is YES….
In a recent study by this is money.co.uk website, statistics show that people spend an average of two hours pricing up large household and lifestyle items before buying…and the average adult in Britain uses five vouchers every month to save money on food, meals out and day trips – equaling 239m vouchers used a year, or 8m a day!
The study by promo-codes found that most people believe vouchers and discount codes are more socially acceptable and ‘cooler’ than they were 20 years ago.
Customers are 71% more likely to shop with you if they receive money off coupons first. Traditional methods of doing this, (sending paper vouchers out in the post, downloading from the internet etc) involve links in your chosen message formats and this can lead to traceability issues and lack of understanding of who even opened your communication.
Mobile is totally traceable, from initial send through consumer click through action to a sales end point and it’s immediate!!
More than just a customer driver, it’s a loyalty programme, an interactive catalogue, a coupon or voucher dispenser and a payment device all rolled into one.
As retailers start to realize that the mobile channel is a great way to drive consumers through their “bricks and mortar” stores what will you do this Christmas to increase your bottom line?